EXPERIENCE

Creative Manager & Director (August 2019–Present) 
Fred Meyer Jewelers, Portland, OR

At the helm of brand storytelling, I lead with purpose, pixels, and people-first thinking. I shape full-funnel, 360° campaigns that don’t just sell jewelry—they build emotional connection (and measurable success).

• Crafted campaigns that spark action: Led design, copy, and content creation across OOH, POP, digital, and experiential, driving $148M+ in sales (2024).

• Turned promos into performance: Orchestrated 90+ supplemental promotions, contributing 5,000+ transactions and $24M in revenue.

• Beat the category giant: Helped outpace industry leader Signet in 3 of 4 quarters for ID sales growth, proving that scrappy, strategic creative can punch way above its weight.

• Elevated the brand playbook: Reimagined a basic 20-page style guide into a 65-page brand system that merged strategy, storytelling, and design—creating cohesion across 127 stores in 5 states.

• Led like a maestro: Managed and mentored a multidisciplinary team of 5 (designers and copywriters), while syncing efforts with marketing, merchandising, eComm, and C-suite stakeholders.

• Optimized the machine: Streamlined workflows across remote, hybrid, and in-house teams—delivering faster turnaround with tighter budgets.

• Presented big ideas to big rooms: Regularly pitched campaign concepts and creative strategies to senior leadership and execs.

• Hands-on from start to sparkle: Designed everything from UX layouts to store signage, with a omni-channell mindset.

Managing Creative & Freelance Photographer (January 2019–August 2019) 
Grow Design LLC, Portland, OR

Brand therapist meets visual storyteller. I partnered with companies to turn fuzzy ideas into finely tuned brand experiences—across print, digital, and real-world activations.

• Built visual identities from scratch: Designed logos, event systems, and branding for incentive programs and VIP conferences.

• Directed shoots with style and substance: Led photography and video shoots for clients like Intel, Providence, and the Portland Timbers.

• Created narratives that move: Translated strategy into infographics, high-impact PowerPoint decks, and compelling branded content.

• Photographed live moments with polish: Captured and edited event imagery for high-profile events, including M Financial (featuring Rep. Earl Blumenauer). . 

Senior Design Specialist (January 2018–January 2019) 
Nautilus Inc., Vancouver, WA

Where fitness meets fierce branding. I designed for Bowflex and other DTC lines, turning performance data into marketing muscle.

• Redefined brand clarity: Created the Bowflex brand guide, aligning tone, voice, and visual storytelling with evolving customer base.

• Launched with lift: Designed integrated campaigns (packaging, POS, social, and digital) that supported over $184.9M in DTC sales.

• Solved with design thinking: Connected siloed efforts across departments into unified campaigns that moved both product and perception.

Associate Creative Director / Senior Art Director (February 2014–November 2016) 
Opus Agency, Beaverton, OR

Experiential events are emotional theater—I helped brands bring their stories to life with immersive design and strategic storytelling.

• Scaled from intimate to epic: Led creative for events ranging from 25 to 6,000+ attendees—every detail considered, from napkins to keynote visuals.

• Pushed past the expected: Found the edge of brand guidelines and played there—always with purpose.

• Led pitch-perfect execution: Owned projects from brainstorm to bow, aligning creative with client goals and tight timelines.

• Built trust through creativity: Fostered strong client relationships that drove repeat business and rave reviews.

Art Director / Senior Designer / Designer (2006–February 2014)
CMD Agency, Portland, OR

Agency life taught me how to think fast, design smart, and build brands from every angle—print, digital, and beyond.

Designer (2000—2006)
Con-Way, Portland, OR

Cut my teeth on corporate design—but even then, I found ways to make it resonate.