Designing a Landmark Experience for a Defining Moment

The Challenge

• Deliver a high-end, visually cohesive experience for C-suite executives during a multi-day event with high-profile speakers, breakout sessions, and the largest successful virtual reality demonstration to date

• Ensure seamless alignment of messaging, visuals, and tone for an audience of global decision-makers during a pivotal leadership transition

The Approach

• Designed event branding and materials to support a 3-day experience, including keynote visuals, wayfinding, speaker backdrops, and branded collateral

• Crafted a discreet yet elevated brand presence that complemented the setting at The Parker, Palm Springs

The Results

• Delivered a seamless, polished experience that marked a historic leadership milestone for 21st Century Fox

• Supported successful execution of immersive tech components, setting a new standard for innovation at executive gatherings