Creative Manager and Designer

Deliverables:
Develop and implement Brand Glow Up and 100+ page Brand Guide

After celebrating our 50-year milestone, Fred Meyer Jewelers was ready to reveal their next chapter. I understand how staying fresh and relevant is important so I leaned into what makes them stand out.

Digging into market research and tapping into the heartbeat of our customers.I understood our purple was still relevant, but it was time for a glow-up. I gave our classic hue a lively makeover, echoing the vibrant, fun, and friendly spirit of our eye-catching inventory and knowledgeable staff.

We elevated our look with lifestyle imagery to tell the emotion and magic of giving, receiving, and wearing jewelry.

We solidified our brand fonts, intensified the purple, streamlined sales messages, developed a cohesive in-store sign package, and developed an intentional omnichannel experience that goes beyond the jewelry.