The Challenge

• Create a cohesive visual identity for M Financial’s most exclusive annual event

• Design for top-performing advisors and executives in the high-net-worth financial space

• Support three days of strategic conversations with branded visuals that feel elevated, timeless, and unified across print and digital

• Ensure every touchpoint—from invites to on-site signage—reflected the event’s importance and M Financial’s values

The Approach

• Developed the event logo and full visual system tailored to NAC’s tone: refined, strategic, and future-focused

• Built an event-specific style guide to ensure consistency across all materials and teams

• Delivered a suite of branded assets

The Results

• Delivered a seamless, polished visual identity that elevated the attendee experience from first touch to final session

• Reinforced M Financial’s reputation for excellence, exclusivity, and innovation

• Helped set the tone for strategic alignment and meaningful connections across their national advisor network

The Skills
Design Pitches & Presentations, Typography, Color Theory, Wayfinding, Print, Digital and Experiential Design, Adobe Photoshop, Illustrator, InDesign, Acrobat, Microsoft PPT

The Deliverables

• Event logo and style guide

• Email templates and outreach graphics

• Postcards and pre-event communication

• PowerPoint templates and custom slide graphics for speaker sessions

• Elegant wayfinding and signage to support the in-person experience