LateralX Product Launch
Where Bold Design Meets Bottom-Line Impact
The Challenge:
Launch a new fitness product in a highly competitive, innovation-driven market
Create visual and verbal cohesion across print, digital, and retail touchpoints
Translate technical features into consumer-friendly messaging with real appeal
The Strategy:
Conducted consumer and competitive research
Developed mood boards and visual identity
Built a style guide to maintain consistency across channels
Designed engaging content and direct marketing materials
Bridged internal silos to align creative efforts across web, product, and retail
The Result:
Helped generate $184.9M+ in sales through integrated product marketing
Turned a new-to-market fitness machine into a standout launch with a distinct brand identity
Built tools (style guide, mood board) that empowered teams to stay on-brand across platforms
Senior Designer
Skills Used:
Consumer & Competitive Research, Content Development, Typography, Color Theory, Print and Digital Design, Adobe Photoshop, Illustrator, InDesign, Acrobat,
Deliverables:
Integrated campaign assets: web, direct mail, email, social
Product landing page and digital graphics
Direct marketing pieces for B2C and DTC
Product style guide and mood board
Promotional print collateral and POS displays
