LateralX Product Launch

Where Bold Design Meets Bottom-Line Impact

  • The Challenge

    • Launch a new fitness product in a highly competitive, innovation-driven market

    • Create visual and verbal cohesion across print, digital, and retail touchpoints

    • Translate technical features into consumer-friendly messaging with real appeal

    The Strategy

    • Conducted consumer and competitive research

    • Developed mood boards and visual identity

    • Built a style guide to maintain consistency across channels

    • Designed engaging content and direct marketing materials

    • Bridged internal silos to align creative efforts across web, product, and retail

    The Result

    • Helped generate $184.9M+ in sales through integrated product marketing

    • Turned a new-to-market fitness machine into a standout launch with a distinct brand identity

    • Built tools (style guide, mood board) that empowered teams to stay on-brand across platforms

Senior Designer

  • The Skills
    Consumer & Competitive Research, Content Development, Typography, Color Theory, Print and Digital Design, Adobe Photoshop, Illustrator, InDesign, Acrobat,

    The Deliverables 

    • Integrated campaign assets: web, direct mail, email, social

    • Product landing page and digital graphics

    • Direct marketing pieces for B2C and DTC

    • Product style guide and mood board

    • Promotional print collateral and POS displays

Email Layout
Web Site Layout
Print Marketing Material
Print Marketing Material
Initial Mood Board
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