Leading the Creative Vision for a Five-Star Recognition Experience

The Challenge

• Translate a luxury, invitation-only retreat into a cohesive visual experience—delivering polished, on-brand creative across every touchpoint.

• Align the creative direction with leadership’s strategic goals: elevate the brand, celebrate top performers, and foster meaningful connection

• Design for a discerning, high-net-worth audience with expectations for both polish and personalization

The Approach

• Designed a custom event identity and full visual system rooted in the natural beauty and exclusivity of Lāna‘i

• Created mood boards and style guides to define the experience’s aesthetic: sophisticated, warm, and transportive

• Delivered a full suite of print and digital assets

• Designed a high-touch communication experience that built anticipation, elevated brand perception, and supported connection among attendees

The Results

• Delivered a premium, end-to-end experience that matched the caliber of M’s top performers and the exclusivity of the resort

• Reinforced attendee pride and deepened relationships within the M Community and its leadership network

• Elevated the perception of the Sabbatical as more than a trip—it became a branded, immersive expression of gratitude and excellence