From Beans to Boardrooms: One Cohesive Brand

The Challenge:

• A beloved local coffee brand operating as a café, specialty roaster, and office coffee supplier—but lacking a cohesive brand system

• Inconsistent design across packaging, digital, and marketing materials

• Needed a visual identity that could flex across B2C and B2B audiences without losing personality

The Strategy:

• Built a design system that worked across retail shelves, delivery vans, and corporate proposals

• Designed a responsive, modern website to support storytelling, eCommerce, and client acquisition

• Applied the brand consistently across packaging, signage, marketing, and digital channels

The Results:

• Delivered a cohesive brand identity that aligned café, roastery, and office services under one system

• Increased brand recognition across retail and B2B channels

• Positioned World Cup Coffee for growth in both consumer and commercial markets

• Created flexible design tools to support both current needs and future growth

• Strengthened alignment between brand story, visual identity, and customer experience